Television Advertising
As the advertising landscape changes, one thing remains the same: Canadians pay most attention to ads on the TV, and for advertising to work, it needs to be noticed. A February 2020 survey by ThinkTV found that over 50% of people surveyed said commercials seen on TV capture their attention the most, and that TV ads also carry the most influence when factoring into a decision. Lastly, the same study showed that the overwhelming majority find TV commercials to be the most trustworthy form of video advertising. When you think about why, it’s fairly obvious! The perceived ease of online advertising contrasted against the perceived difficulty of TV advertising makes audiences think that if you’ve made it to TV, you must be legitimate!
However, the truth of the matter is that at Gibson Media Works, we have the connections and the experience to get you set up and advertising on television
without a bunch of stress and headaches… allowing you to capitalize on that perceived difficulty without any of the struggles.
Why advertise TV with Gibson?
WHY GIBSON FOR TV?
In-depth knowledge of both local and national programming.
Relationships with all major
National broadcast companies
Strategies to play on low ‘PVR Penetration’ programming
Full Production and creative services.
PRICING
Pricing for Radio Advertising is based on when your ad will be played, at what frequency, and on which stations. We can craft you a plan to fit your budget based on those parameters. Due to lower production costs, radio is seen as one of the most cost-effective advertising channels.
KEY STATS
60% of consumers are likely to make a purchase after viewing a TV advertisement, compared to 40% on digital ads. TV generates the most profit, with a 2.6% market share gained annually by using TV advertising. TV has the greatest reach, reaching over 70% of the population in just one day, and over 98% within a month.
OUR PARTNERS
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