Media buying trends in Canada are evolving with the increasing popularity of digital platforms. With more consumers turning to online sources for information, purchase intent and entertainment, businesses need to adjust their media buying strategies accordingly. One of the most significant trends in recent years has been the shift towards programmatic advertising, which allows brands to target specific audiences across all of their devices. Additionally, there has been a growing emphasis on mobile advertising, as 86% of Canadians access the internet through their smartphones and tablets. With the increased use of data-driven insights to inform media buying decisions advertisers need to leverage analytics and audience segmentation to deliver more personalized, cost-efficient and
effective campaigns.

Overall, the media buying landscape in Canada is becoming more complex and competitive, and businesses must stay up-to-date with the latest trends and
technologies to succeed in this dynamic environment.