Are radio ads still worth it? It’s the age-old question – and one we get a lot! With all the new advancements in digital advertising formats, why should I still use radio? And the answer is simple – retention. The radio creates a perfect storm for high ad retention rates due to the effects listening to your favourite music has on your brain, and paired with the short ad breaks between songs which most users are comfortable sitting through instead of changing the dial.

Since your audience is often engaged and focused while listening to the radio, it consistently scores high on ad recall rates. When you couple that with the option to target specific demographics per station, you’re given an incredible ability to serve high-retention ads to the types of people most likely to retain them. Perfect!